The values & principles function as a compass. They give Sri Balaji Group direction in its daily activities. They give a sense of our identity, and form the basis of our operations and choices. We stand for these values and can be held accountable for them. To create an appealing concept for (internal) communication, we came up with The Big 5. No, we’re not referring to the big five wild animals that you have to see if you go on safari. But we are talking about the five properties that underpin our five core values.